So far in 2024, which smartphone brand has dominated and which one has failed, see at which number your company is

The Indian smartphone market is the largest mobile market in the world. Here the rise or fall of a brand has a strong impact on its revenue and global position. Research firm IDC has shared the figures for the first quarter (January, February, March) of the year 2024 in which it has been told that Q1, 2024 Which smartphone brand has come at which position and who has captured how much market share.

In this article:

These are the top 10 smartphone brands of India (Quarter 1, 2024)

position smartphone brand Market Share (Q1, 23 ) Market Share (Q1, 24 ) change from year to year
1 Vivo 15.4% 16.2% 17.2%
2 Samsung 20.1% 15.6% -13.3%
3 Xiaomi 12.6% 12.8% 13.3%
4 OPPO 11.6% 10.2% -1.8%
5 realme 9.3% 9.8% 17.3%
6 Apple 6.8% 7.3% 19.0%
7 Poco 3.8% 5.9% 72.2%
8 OnePlus 6.0% 5.1% -5.4%
9 Motorola 2.4% 4.6% 110.0%
10 Tecno 3.4% 2.9% -5.7%

Top 3 Indian Smartphone Brands

According to the IDC report, Vivo has the highest market share in the first quarter of 2024. This company has registered a growth of 17.2 percent this year compared to last year. In the list of top 3, Samsung has come second and Xiaomi has come third. The interesting thing is that as of last year, while Xiaomi has reached the third position by gaining 13 percent more market share, Samsung is at the second position after losing the same percentage share.

Motorola and POCO looted the market

While some mobile brands remained in loss this time according to Q1, 2023 Market Share, some have registered profit. But in the list of top 10 smartphone brands, Motorola and Poco are the two names which have surprised the most. Motorola has increased its market share by 110 percent this year compared to last. At the same time, POCO has also seen an increase of 72.2 percent which makes it the second highest market share holder.

Which smartphone brand was profitable?

If we compare the market share gained last year with this year, after Motorola and Poco, Apple, realme, Vivo and Xiaomi are the smartphone brands which have been profitable this time. These companies have gained 19 percent, 17.3 percent, 17.2 percent and 13.3 percent more market share respectively.

Which smartphone brand incurred loss

Samsung, Techno, OnePlus and Oppo are such smartphone brands for which the first quarter of the year 2023 was better than this year. Compared to last year, this year their market share has been less by 13.3 percent, 5.7 percent, 5.4 percent and 1.8 percent respectively.

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